Breaking Boundaries
with Digital

Expert Commentary from 24 Top Digital Global Leaders

Q&As With Four International Luminaries on Emerging Trends

Australia

Nicole Sheffield

CEO

NewsLifeMedia

Brazil

Alexander Greif

General Marketing Manager

Citroën Brazil

China

SY Lau

Senior Executive Vice President & President, Online Media Group

Tencent

United Kingdom

Ian Haworth

Executive Creative Director UK & EMEA

Wunderman

What Select Campaigns From Around The World
Tell Us About Interactive Advertising Today

Digital on the Streets: LOCAL EXECUTIONS EXPANDING FAR BEYOND THEIR PHYSICAL LIMITATIONS

Airmail for Volkswagen

去我不一样的
(My Own Special Journey)

魔力变幻跑
(Magic Night Run)

Urban Adventures #cuttypaizei

Social Channels

Hologramas por la Libertad
(Holograms for Freedom)

Connected Candles #mittljus
(#mylight)

Sessiz Vitrin
(Silent Window)

Nike Font

Super-Powered Advertising: SHATTERING EXPECTATIONS THROUGH INNOVATIVE USE OF CUTTING-EDGE TECHNOLOGIES

T-Mobile Wie-ich-will
(How I Want It/JUHU!)

Solo Goodie Bag

Паша Логинов. МегаФон
(Pasha Loginov. MegaFon)

Peugeot TweetCar

The Video Effect: LEVERAGING THE POWER OF VIDEO TO CONNECT WITH CONSUMERS

Shark Dive

Life is a Beautiful Sport

Das Große Osterhasen-Rasen
(The Great Easter Bunny Race)

Social Trailers

Mistakes

Smutny Autobus
(Sad Bus)

Videoclips